Here’s what you can expect from me when we begin working together…

I follow a set of rules and structures to maximize our business engagement and have a solid, well-thought-out foundation to build on.

The Basics

• • Setting and Clarifying expectations
  • Planning
  • Research
  • Strategy
  • Branding
  • Rebranding
  • Measurement
  • Analysis

Internal

• • Building Trust
  • Organizing
  • Reorganizing
  • Organization-wide Agendas
  • Retooling
  • Leading Change
  • Cohesion
  • Culture
  • Empowerment

Transitional Trends

• • Marketing Automation
  • B2B Content Marketing
  • B2C Content Marketing
  • User-Generated Content
  • Influencer Marketing
  • Grassroots Marketing
  • Storytelling
  • Social Media Success

Volatile Factors

• • Working with an Agency
  • Changing Agencies
  • Retail Partners
  • Risk-Taking
  • Data Collection and Analysis
  • Media Mixing
  • Budgeting
  • Crisis Management

On the Digital Front

• • CRM
  • Mobile
  • Email Efficiency
  • Real-Time Marketing
  • Online Optimization
  • Web Experience
  • Going Viral
  • Marketing Artificial Intelligence (AI)

Notable Pursuits

• • Social Customer Service
  • Creativity
  • Customer Centricity
  • Building Community
  • Going Green
  • Sustainable Design
  • Living the Brand
  • Social Purpose

Inert Fundamentals

• • Showing Courage
  • Personal Branding
  • Listening
  • Learning
  • Evolving
  • Empathizing
  • Networking
  • Sharing Passion
  • Always Innovating

This is a broad overview of how I do things. Let’s connect and talk details.

Portions of this page were adapted from the writings of Drew Neisser and others.